Date: 6th -7th October 2010, Venue: The MØller Centre, Location: Cambridge
Price: Standard £1500 + VAT, Early Bird £1300+ VAT (excluding travel and accommodation) - OPPORTUNITY FOR 5 REGIONALLY BASED SMEs TO ATTEND THE WORKSHOP FOR FREE!
The Newcastle Innovation Machine (NIM) was created by Newcastle Science City (NSC) to deliver the next generation of high-growth businesses through an insight-led innovation approach. Exposing customer’s real needs is the first step of the NIM methodology.
Newcastle Science City has teamed up with Pure Insight to enable 5 regionally based SMEs to attend the workshop for FREE, saving £1500 course fees. (SMEs will be required to cover their own travel, food and accommodation).
This 2-day interactive Masterclass will deliver tools and techniques for managing the critical front end of product development, covering where and how to use qualitative and quantitative customer exploration techniques and how they can be combined to drive bottom line growth.
Whether you are looking to successfully enter new markets or expand your current customer base, this workshop will enable you to work through a set of proven steps which put profiting from customer value at the core of your NPD process.
You will learn how to Own, Drive and Get results from Voice of the Customer Initiatives
- Qualitative and quantitative tools for extracting unmet customer needs:
- Learn how to develop and create unambiguous customer requirements
- Avoid the creation of ‘me-too’ products by identifying how to uncover and prioritise new opportunities
- Gain a 360-degree view of your customers’ problems and challenges
Click here to see workshop flyer containing full details of the event
http://www.pure-insight.com/email/2Days/Customer_Driven_Innovation.pdf
To register your interest for a FREE place please click here
http://www.surveymethods.com/EndUser.aspx?82A6CAD082C7D7D584
For further information on eligibility please contact Caroline Findlay caroline.findlay@newcastlesciencecity.com 0191 211 3014. The 5 eligible companies will be notified as soon as possible.
For further workshop information please contact Xanthe Hay - Head of Events (Pure Insight) at xanthe.hay@pure-insight.com or on 01325 345810.








