20 Sep 2012

2Pure Products

With years of experience in the sector, former commercial director Victoria Browning knew that her innovative odour control products had the potential to revolutionise a multi-million pound market, but she was also aware that she needed the right certifications in order to make her business, 2Pure Products, a success.  She recognised that the right support was needed if she hoped to bring her ideas to market.

Working with the business support team at Newcastle Science City, Victoria and her team were able to source suitable laboratories that could verify the safety and effectiveness of the 2Pure Products range. In addition to business support and assistance with the patenting of the products, the NSC team was also able to provide funding towards the accreditation process, which means that 2Pure’s products have now been fully approved and launched to target customers.

“I think the main thing with Newcastle Science City is that they understood our sector and the support we needed through this complex process, as opposed to simply coming to us with funding,” said Victoria. “We knew what we needed, but it’s a big thing for a start-up company to go through and the financial assistance was invaluable.

“Our range is now well established with unit sales in the thousands, a figure which is growing every month as we launch products aimed at pet owners, care homes, healthcare providers and public transport operators. We’re also in talks with big-name retailers and suppliers, which simply wouldn’t be possible without the right accreditation.”

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