The Science of….Decision Making, Alastair Campbell and Professor Kenny Coventry PhD

14th March 2012
18:00pm – 22:00pm
City Library, Charles Avison Building
33 New Bridge Street West, Newcastle Upon Tyne, NE1 8AX


The Science Of… Decision Making with guest speaker’s Alastair Campbell, strategist and spokesman for the British Primeminister and Kenny Coventry PhD, Director of Cognitition and Communication Research Centre of Northumbria University.

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in Labour politics, he now splits his time between writing, speaking, charitable fundraising, politics and campaigns.

In his time in Downing Street he was involved in all the major policy issues and international crises. He has said that in ten years in the media, and a decade in politics, he saw his respect for the media fall and his respect for politics rise. He is a sought after speaker at events around the world, specialising in strategic communications.

In July 2007, he published his first book on his time with Tony Blair, The Blair Years, extracts from his diaries from 1994 to 2003, which was an instant Sunday Times Number 1 bestseller. He is now in the process of publishing four volumes of the full diaries. His first novel, All In The Mind, appeared in November 2008, to enthusiastic reviews for its frank examination of mental illness. His second novel Maya, a gripping analysis of fame and the obsession it attracts, was published in February 2010.

Alastair will be joined on the evening by Professor Kenny Coventry, Professor of Cognitive Science and Director of the Cognition and Communication Research Centre, in the School of Life Sciences, Northumbria University.

A must for company managers, owners and investors in businesses with 10-250 employees.

To register for the event please see the following link