Customer Driven Innovation - A Masterclass with Sheila Mello

Date:
6th October 2010 - 7th October 2010
Venue:
The Moller Centre
Location:
Cambridge
Price:
FREE*


OPPORTUNITY FOR 5 REGIONALLY BASED SMEs TO ATTEND THE WORKSHOP FOR FREE!

*Price: Standard £1500 + VAT, Early Bird £1300+ VAT (excluding travel and accommodation)

The Newcastle Innovation Machine (NIM) was created by Newcastle Science City (NSC) to deliver the next generation of high-growth businesses through an insight-led innovation approach. Exposing customer’s real needs is the first step of the NIM methodology.

Newcastle Science City has teamed up with Pure Insight to enable 5 regionally based SMEs to attend the workshop for FREE, saving £1500 course fees. (SMEs will be required to cover their own travel, food and accommodation).

This 2-day interactive Masterclass, led by product development expert, Sheila Mello, will deliver tools and techniques for managing the critical front end of product development, covering where and how to use qualitative and quantitative customer exploration techniques and how they can be combined to drive bottom line growth.

Whether you are looking to successfully enter new markets or expand your current customer base, this workshop will enable you to work through a set of proven steps which put profiting from customer value at the core of your NPD process.

You will learn how to Own, Drive and Get results from Voice of the Customer Initiatives:

  • Qualitative and quantitative tools for extracting unmet customer needs
  • Learn how to develop and create unambiguous customer requirements
  • Avoid the creation of ‘me-too’ products by identifying how to uncover and prioritise new opportunities
  • Gain a 360-degree view of your customers’ problems and challenges

Click here to see workshop flyer containing full details of the event.

Click here to view a profile on the workshop leader, Sheila Mello.

To register your interest for a FREE place, please click here.

For further information on eligibility please contact Caroline Findlay [email protected] 0191 211 3014. The 5 eligible companies will be notified as soon as possible.

For further workshop information please contact Xanthe Hay - Head of Events (Pure Insight) at  [email protected] or on 01325 345810.