Innovation Machine – Business Model

The Newcastle Innovation Machine is focussed around delivering products and services that people want from the technology and science that is already available. It starts with market need and then establishes whether this need could be met more effectively by identifying competitive advantage through technological, customer, supply, and business model insights, hence creating a compelling business proposition.

In doing this it fills a void, commonly seen, between research-led and insight–led innovation, by matching market need with technological advancements in areas such as energy supply and healthcare delivery.

All support provided by NSC is based on the methodology of the Newcastle Innovation Machine model. This way we ensure that through our help businesses are best placed to generate high-growth revenue and quality employment opportunities as a direct result of our assistance.