Marketing expertise leads to mind boggling campaign
South Tyneside-based online learning technology company, Learning Labs, launched a creative marketing campaign with the help of Newcastle Science City to encourage assessors, lecturers and teachers to engage with, and understand the needs of, students that have various learning difficulties.
Learning Labs, an online Assistive Technologies learning solution for students with learning difficulties, received funding from Newcastle Science City’s business support programme to carry out the marketing campaign.
Having appointed one of Newcastle Science City’s approved marketing services providers, Karol Marketing, Learning Labs launched a series of direct mailings using a range of optical illusions and mind challenging games, to promote its services to commissioners of learning services.
The campaign included ‘Eye Test’ – a large poster set out in a similar way to an optician’s eye test. It featured a message of jumbled up numbers and letters of varying complexity, which explained that no matter how you see things and what type of learner you are, Learning Labs can offer support.
Another concept was designed to illustrate that Learning Labs can help to fill any gap in your knowledge, through a triangular puzzle – seemingly with a piece missing. Once reversed and put back together, the missing piece is no longer there.
Lee Chambers, training services manager at Learning Labs, explained: “The mail shots were cleverly designed to illustrate that people learn in different ways, through watching and listening, reading and hearing, or doing and experiencing.
“We have been really pleased with both the business support provided by Newcastle Science City, which enabled us to benefit from specialist marketing services, and the work produced by Karol Marketing.
“The agency helped us to come up with an innovative direct mail campaign to raise awareness of our services within the education and training sector. Interestingly enough, the team all had very different learning styles, which certainly helped in developing the diverse concepts.”
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