13 Feb 2014

Science City supports Hyperdrive Innovation in achieving 300% growth

Electric power train specialist, Hyperdrive Innovation, approached Newcastle Science City for business support to help develop and grow the business.

Following consultation with Hyperdrive Innovation, the business support team was able to establish the development needs of the company, which related to the creation of a market strategy to take the business forward.

Working together with Horizonworks Marketing, one of Newcastle Science City’s four approved providers of marketing services, the business support team commissioned a part-funded marketing strategy to help the company to plan for and undertake a targeted marketing campaign, branding exercise and development of a new website.

Speaking of the support received, Managing Director of Hyperdrive Innovation, Stephen Irish said: “We have been extremely pleased with the business support provided by Newcastle Science City.  This work has helped inform business development plans and has provided a timely marketing push to help continue to drive the business forward.”

Hyperdrive Innovation supplies the low carbon automotive sector and has been able to expand its capabilities to work with a range of other vehicles and electrically powered equipment for use both onshore and offshore.

It has participated in R&D programmes worth over £750,000 and launched six new products to date.  Their electronics can be integrated into vehicle designs or retrofitted to vehicles to deliver enhanced performance, optimal energy efficiency and reduced carbon emissions.

Recent projects include the development of an unmanned marine research vessel, a wading truck adaption for the Ministry of Defence, and an electric conversion of an Enfield 8000 for a novel engineering project being undertaken by automotive journalist and TV presenter on Fifth Gear, Johnny Smith.  They are also currently delivering high profile R&D programmes for the Technology Strategy Board, Niche Vehicle Network and EU FP7.

Rivers Capital Partners manage the Finace for Business £7.5 million North East Angel Fund and are investors in Hyperdrive Innovation.

To find out more about how you could benefit from the business support services provided by Newcastle Science City, please get in touch with the relevant contact below.

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