7 Feb 2014

Science City supports REALRIDER® in market research to develop app

Motorcycling enthusiasts Zoe Farrington and Andrew Richardson created REALRIDER®, an app that provides motorcyclists with the ability to record and share their favourite motorcycling routes, add points of interest and any hazards to look out for whilst riding a motorbike.

The app soon took off and became popular the length and breadth of the country. It was programmed with something called REALsafe®, the first technology of its kind aimed at reducing the number of motorcycling fatalities* amongst the 1 million motorcyclists that take to the UK’s roads every year.

Motorcyclists download the REALRIDER® app to their smartphones and turn on the REALsafe® part of the app before going out on their motorbikes. It is programmed to make the connection between the motorcyclist and the NHS ambulance service, so that if they have an accident, their phone will know and contact the NHS to get help automatically.

To take the business to the next stage, REALRIDER® approached Newcastle Science City’s business support team. Newcastle Science City provided the start-up business support necessary to help the company through its early stages, with Rivers Capital and Business Angel, Hossain Rezaei, financing the development of the app and website.

Following an initial meeting with the business support team to establish the development needs of the company, REALRIDER® was offered a part-funded market research project to assess how successful the app was, as well as to identify development needs which could help to improve it. The results of the research led to improved user interface and functionality of the app which was subsequently launched at the national Motorcycle Live Show in Birmingham.

Zoe Farrington, Managing Director of REALRIDER® said: “Being able to take this idea from concept to national launch is a key milestone for our business and we couldn’t have done it without Newcastle Science City. With their support, we were able to carry out much-needed market research to develop the app to the extent that it has become just as vital to our 12,000 subscribers as putting their helmets on.”

“We are now in an ideal position to grow the business and have industry approval and some big names behind us, to create a world-leading system that could reduce motorcyclist fatalities globally,” continued Zoe.

The app has been piloted nationwide by the North East Ambulance Service and further developments are in the pipeline, with the RAC expected to switch on a new REALrescue facility to help riders caught out with mechanical issues or punctures.

To find out more about how you could benefit from the business support services provided by Newcastle Science City, please get in touch with the relevant contact below.

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