16 Oct 2014

Regional SMEs going for growth with support from the Business & IP Centre Newcastle

Over 2,400 people from across the region have turned to the Business & IP Centre Newcastle in the last year for expert advice and guidance on growing their business.

The Business & IP Centre Newcastle is seen as an increasingly important resource for businesses wanting to maximise their growth potential. It provides free access to a wide range of business and intellectual property databases, market research, information on funding sources, patents, trademarks, registered design and copyright, as well as specialist advice, one-to-one mentoring and networking opportunities and events.

The Business & IP Centre Newcastle is a partnership made up of Newcastle City Council, Newcastle Science City, Northumbria University and the British Library, with support from the European Regional Development Fund. Using this combined knowledge and academic expertise, the Centre developed the Innovation Elevator programme – a free two-day master-class in innovation to help businesses grow and meet their commercial objectives.

Run over two-days, Innovation Elevator has six in-depth training sessions from leading experts in their fields and covers must-know areas such as finance, marketing, intellectual property and landing that key client.

Luke Burton, Manager of the Business & IP Centre, said: “The Centre is passionate about helping businesses in our region grow and develop, whether it’s researching ideas, creating new products or implementing new sales strategies.  We developed the Innovation Elevator programme as we wanted to equip North East businesses with the very latest techniques and tools to help them drive their business forward.

“Innovation Elevator offers lots of hands-on, practical advice that can be implemented into any business plan and it will help attendees be better equipped to commercially and creatively drive their business.”

The last Innovation Elevator was held in Sunderland Software Centre in September, but due to high demand for places, another programme is being arranged for Thursday 27 and Friday 28 November in Teesside. This event is open to all North East businesses and people should register their interest at [email protected].

Previous attendees found the events extremely positive. David Mulvain, an entrepreneur from Sunderland who has recently established Total Joint Wraps Limited, attended the event to understand more about patenting his product and financing his business. He said: “The IP session answered a direct question I had on patents pending and I found the marketing element particularly relevant for launching my new product.”

Asier de-Quadra from Newcastle’s ADQ Design, added: “I found the whole thing really interesting, particularly the part about researching and preparing before embarking on PR and sales – it is great to see and hear things from a different perspective and I feel what I have learnt will be put to great use.”

As well as Innovation Elevator, the Centre has a full programme of events running throughout the year. One of the key events is a workshop with the Intellectual Property Office (IPO) aimed at the digital sector on Wednesday 5 November. This workshop focuses on how Intellectual Property (IP) can create value from your ideas and turn inspiration into a sustainable business.

Melanie Hill from Newcastle Science City, who is running the workshop, explained: “Most successful businesses, large or small, are built on well managed intangible assets like IP. This is particularly true for businesses operating in the digital sector where new IP assets are created all the time, perhaps without realising it.

“Whether it is the name of your company, the look of a new character in your game, the code of your new program, or even an improved search algorithm, the value of IP can far outweigh the value of your physical assets. This workshop is ideal for business advisers as well as businesses in the digital creative industry.”

Luke Burton concluded: “Our events programme is also a great opportunity for like-minded local business owners to come together to share best practice and create new networks. We’ve a vast amount of support here at the Business & IP Centre and the best thing is that it is all free. All you need to do is get in touch and we’ll work out the best way to help you develop your business.”

For more information about the Business & IP Centre’s and to sign up to events, visit www.bipcnewcastle.co.uk


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